Occupancy and rate management is a weekly habit for high-performing self-storage facilities. Cubby's reporting and rate tools give you everything you need to spot trends and act before occupancy slips. This article covers the weekly review cycle.
Checking your occupancy
Navigate to Reporting and open the Occupancy report. Review:
Overall occupancy rate — your current fill percentage across all unit types.
Occupancy by unit type — identify which sizes are in high demand and which have vacancies building up.
Move-in and move-out trend — more tenants leaving than arriving over two consecutive weeks is a signal to review pricing or run a promotion.
For a broader view, see Key reports in Cubby.
When to adjust rates
Above 90% occupancy — consider a rate increase on high-demand unit types. New tenants are price-insensitive when supply is tight.
Below 80% occupancy — consider a promotion (first-month discount, waived admin fee) to accelerate move-ins. See Discounts & promotions.
One unit type lagging — if a specific size (e.g. 10×20) is sitting below 70% while others are full, that type may be priced above market. Run a competitor check before adjusting. See Competitor rates.
Updating standard rates
To adjust the rate for a unit type:
Navigate to Rates → Standard rates.
Select the pricing group you want to update.
Edit the rate and click Save.
Changes apply to new rentals immediately. Existing tenants are not affected unless you run a rate increase. See Rate increases.
Scheduling a rate increase for existing tenants
Cubby's rate increase tool lets you stage increases for existing tenants, set effective dates, and send automated notices. This is separate from updating the standard rate on new rentals. See Rate increases for the full workflow.
Confirm storefront pricing is current
After changing a rate, verify it's reflecting correctly on your public storefront. A rate updated in Cubby but not publishing online can confuse prospective tenants searching for storage. See Storefront setup.