The Leads dashboard gives you a detailed view of your lead pipeline — where leads come from, how they convert, and how quickly. Use it to measure marketing channel performance, compare manager productivity, and identify which unit types attract the most interest.
Access it from the top navigation: Analytics → Leads.
Filters
Facility groups and Facilities — Scope data to specific facilities. Click Apply after selecting.
Date Filter — Defaults to the previous 5 months plus the current month. Adjust as needed.
Sources tab
The default view. Shows lead volume broken down by where the lead originated.
Leads Created (Date Filtered)
A stacked bar chart showing leads created per week, with each bar segmented by marketing source. Sources include: CALL, WALK_IN, WEBSITE, SEARCH_ENGINE, REFERRAL, SMS_MESSAGE, DIGITAL_AD, BILLBOARD, PHYSICAL_AD, and OTHER.
Leads Created by Facility (Date Filtered)
A table showing each facility with its total lead count and conversion rate in the selected period.
Leads Created by Marketing Source (Date Filtered)
A donut chart showing the proportional breakdown of leads by source. Hover over each segment to see the exact percentage.
Leads Created by Manager (Date Filtered)
A table listing each manager/agent with their lead count and conversion rate. Columns: Created By, Lead Count, Conversion Rate. Use this to understand individual agent performance and identify coaching opportunities.
Leads by Origin
Breaks down leads by how they were entered into Cubby — whether by a manager manually, via the online storefront, or through another channel.
Leads Created by Pricing Group (Date Filtered)
Shows lead volume and conversion rate per unit pricing group. Useful for understanding which unit sizes and types are in highest demand and which have lower conversion.
Leads (Date Filtered) — Full table
A full list of leads in the selected period with columns: Name, Status, Age of Lead (Minutes), Created At, Updated At, GA Session ID, Marketing Source, Origin.
Conversion tab
Focuses on lead-to-rental conversion metrics:
Overall conversion rate trends over time.
Conversion broken down by source — so you can see not just which channels drive volume, but which drive quality.
Lead status distribution: New, In Progress (Cold/Hot), On Hold, Converted, Unqualified.
Time To Convert tab
Shows how long it takes from lead creation to move-in, broken down by source. Research has shown that leads not followed up within 72 hours have significantly lower conversion rates. Use this tab to benchmark your team's follow-up speed and adjust processes accordingly.
Charts include average hours to convert by marketing source, and the distribution of lead ages at conversion.
Frequently asked questions
Why does my conversion rate look very high (e.g. 70–90%)?
Every manager-processed rental creates a lead that immediately converts. If your team regularly processes walk-ins or phone rentals directly, those all show as leads with instant conversions, which inflates the rate compared to systems that only count web-originated inquiries as leads.
Can I filter leads by a custom source not in the list?
Custom lead sources are not yet available in the analytics dashboard. The source list reflects Cubby's standard marketing source options.
Can I see which agent converted a specific lead?
The "Leads Created by Manager" table shows who created the lead. The agent who processed the final move-in is visible on the individual lead record in the Leads section, but cross-agent conversion credit is not yet surfaced in the analytics dashboard.
The "Age of Lead" column shows very high numbers. What's the unit?
Age of Lead is shown in minutes. Divide by 60 for hours, or by 1,440 for days.